WHY AESTHETIC AND EMOTIONAL LABOUR WORKS SO WELL IN THE STYLE LABOUR MARKET

The hospitality industry has had a long-running recruitment policy that means those individuals who, shall we say, are more pleasing aesthetically are more likely to be employed.

We wanted to take a look at the facts behind it. How ‘Like- Attracts-Like’ and how it is both an art and a science.

How? By manipulating the service encounter: by only employing staff with the ‘right’ appearance and demeanours that complement the company’s image, then matching them!

Take a look at our report to see how business across the UK have used aesthetic and emotional recruitment and training models to improve customer spend and business profitability.