Penny is a gifted communicator at all levels, especially through the world of digital and marketing. She makes this easy for any company or individual; using her talents to showcase the People Factor’s strategies, improving employee engagement communications, assisting resourcing people by utilising media to its fullest extent and improving employer rewards through events and management activities.
She runs our ‘Social Media in a Day’ one-to-one courses and also specialises in event management – from small, intimate events through to planning and delivering large scale functions for over 1000 guests. An excellent all-rounder who can put her hand to anything!
Projects worked on:
Strategically positioning The People Factor within the hospitality sector. This involved being an excellent writer and providing exceptional attention to detail; understanding the importance of targeting communications, including writing for a specific audience and selecting the most effective communications medium; continuously improving The People Factor’s communications by routinely reviewing and evaluating analytics; and keeping up to date with industry trends and recommending new strategies and applications to the Executive Directors.
Successfully led many social media campaigns for multiple retailers, including planning and goal setting, development of brand awareness and online reputation, content management, SEO, generation of inbound traffic and cultivation of leads and sales to generate positive results.
Successfully researched, planned and delivered many events for hospitality sector clients, ranging from conferences to gala dinners to large sit-down lunches for over 1200 guests. Was also responsible for event budgets, admin and registration all the way through to sponsorship opportunities and operations.
Penny also leads on right to work audits and implementing processes to improve right to work compliance. The team represents companies with the Home Office to acquire A* rating and provides immigration advice to avoid legal issues.
Companies worked for:
Clients include Jacobs Media Group, Travel Weekly, Red Beetle Marketing & Events, Casual Dining Group, Burger King UK, Wagamama, Vapiano, Byron Hamburgers, Gaucho and Oak Taverns.
Specialities:
Digital strategies for business growth
Digital marketing and communication
Digital analytics
Operations specialist
Events manager
Right to work projects
Immigration specialist
Sponsorship/Tier 2 sponsorship and visa expert advisor
